Underwear tycoon and bra queen Michelle Mone has said she is “thrilled, honored and delighted” to have been appointed OBE. The 38-year-old Glaswegian, who created the cleavage-enhancing Ultimo bra, was recognized for services to business in the New Year Honours list. Now one of the UK’s most successful entrepreneurs, she has expanded her brand into stores around the world.
Ms Mone said she would never have dreamed of such recognition having left school at 15 with no qualifications. She was in her mid-20s when she had the idea for the Ultimo bra while at a dinner dance with her husband Michael. While wearing an uncomfortable push-up bra, she vowed to create an “attractive, comfy and affordable design.” She set up MJM International with her husband and in 1999 the Ultimo bra, with its patented technology of liquid silicone gel, was born. Its success grew the following year when it was worn by Oscar-winner Julia Roberts in the hit 2000 film Erin Brockovich.
CLEAVAGE ENHANCEMENTS FROM THE BRA QUEEN